Research shows that the chiropractic market had a value of about $12.2 billion in 2017. As more people opt for these therapies, experts predict that the demand will expand with a compound annual growth rate of 4.32% by 2025. This implies that more medical practitioners will get into the field to leverage the growing market. As a chiropractor, you understand that managing a cash-based practice is relatively easier than running an insurance-based one. Still, competing with such facilities may be difficult if you don’t know how to attract new patients into cash practice. Here, we provide you with a guide on building your reputation in the medical field and growing the demand for your services.
1. Adopt Smart Care Plans
Running a cash chiropractic practice without measurable and realistic goals makes it difficult to assess your services. By creating smart care plans, it is possible to track the progress of your patients. Using measurable goals will help you check if their health is improving. You can also ensure that the targets are realistic by basing them on patients’ health.
Unfortunately, using smart care plans without the right technology can lower their efficiency in improving service delivery. But with innovative digital solutions, it’s easier to track your care plans and identify what you need to change.
One solution that you can incorporate into your practice when adopting smart care plans is a cash payment app such as ChiroSpring Pay. This enables you to create patient profiles and set treatment goals. You can also track progress using SOAP notes and remind patients about their sessions.
By assessing smart care plans with such tools, you can develop ways to offer better care. Patients will then feel satisfied with your chiropractic services and refer them to other people. In the long run, this can help you grow your business with less marketing effort and fewer resources.
2. Use a Flexible Payment System
Handling cash payments in a chiropractic practice can slow down services if you don’t use an upfront billing system. It also increases the risk of making mistakes like double charging and billing the wrong amount. Such issues may then damage your brand’s name, causing you to lose business.
If you want to know how to attract new patients into cash practice, consider adopting a flexible payment system. Such tools can simplify billing and grow your facility in many ways.
First, the apps come with features to ease online appointment booking. Patients can also use them to confirm each charge billed to their accounts by requesting reports from their profile. With such solutions, you can attract new patients by improving transparency in your clinic.
Another way that flexible payment systems enable you to attract new patients is by simplifying onboarding. Cash chiropractic apps such as ChiroSpring Pay have a simple UI that encourages adoption. They also come with online intake sections, which enable patients to provide all the details needed in the first visit.
Using tools will make your patients feel more engaged in the treatment process. This aspect then improves satisfaction and boosts the retention rate. It also attracts new patients by simplifying the process of transferring medical documents.