How to Attract New Patients into a Cash Practice
Research shows that the chiropractic market had a value of about $12.2 billion in 2017. As more people opt for these therapies, experts predict that the demand will expand with a compound annual growth rate of 4.32% by 2025. This implies that more medical practitioners will get into the field to leverage the growing market. As a chiropractor, you understand that managing a cash-based practice is relatively easier than running an insurance-based one. Still, competing with such facilities may be difficult if you don’t know how to attract new patients into cash practice. Here, we provide you with a guide on building your reputation in the medical field and growing the demand for your services.
1. Adopt Smart Care Plans
Running a cash chiropractic practice without measurable and realistic goals makes it difficult to assess your services. By creating smart care plans, it is possible to track the progress of your patients. Using measurable goals will help you check if their health is improving. You can also ensure that the targets are realistic by basing them on patients’ health.
Unfortunately, using smart care plans without the right technology can lower their efficiency in improving service delivery. But with innovative digital solutions, it’s easier to track your care plans and identify what you need to change.
One solution that you can incorporate into your practice when adopting smart care plans is a cash payment app such as ChiroSpring Pay. This enables you to create patient profiles and set treatment goals. You can also track progress using SOAP notes and remind patients about their sessions.
By assessing smart care plans with such tools, you can develop ways to offer better care. Patients will then feel satisfied with your chiropractic services and refer them to other people. In the long run, this can help you grow your business with less marketing effort and fewer resources.
2. Use a Flexible Payment System
Handling cash payments in a chiropractic practice can slow down services if you don’t use an upfront billing system. It also increases the risk of making mistakes like double charging and billing the wrong amount. Such issues may then damage your brand’s name, causing you to lose business.
If you want to know how to attract new patients into cash practice, consider adopting a flexible payment system. Such tools can simplify billing and grow your facility in many ways.
First, the apps come with features to ease online appointment booking. Patients can also use them to confirm each charge billed to their accounts by requesting reports from their profile. With such solutions, you can attract new patients by improving transparency in your clinic.
Another way that flexible payment systems enable you to attract new patients is by simplifying onboarding. Cash chiropractic apps such as ChiroSpring Pay have a simple UI that encourages adoption. They also come with online intake sections, which enable patients to provide all the details needed in the first visit.
Using tools will make your patients feel more engaged in the treatment process. This aspect then improves satisfaction and boosts the retention rate. It also attracts new patients by simplifying the process of transferring medical documents.
3. Differentiate and Advertise Your Services
One way to attract new patients to your cash practice is by differentiating your facility. When consulting with people interested in your services, explain how smart care plans help you ensure that your treatment methods are effective.
Elaborate on how such programs support creating achievable therapy goals and adopting them. When patients seeking your services notice that you set manageable objectives to improve their health, their interest in your services will increase.
Other ways to market your cash practice include:
- Understanding your market by researching
- Leveraging your competitors’ weaknesses
- Exploring different marketing methods, like SEO
- Creating referral programs
If there are several cash practices in your area, it is advisable to market your facility by identifying market gaps. After that, determine how you can use them to differentiate your services.
For example, improve financial flexibility for your patients by providing affordable care. You can also get innovative equipment to help your patients recover in a shorter time and reduce the cost of treatment.
4. Maintain Good Reputation
Did you know that about 80% of people research online before selecting a chiropractic practice? During this process, they check the reviews of different facilities to assess their services. It is vital to have a solid online presence to increase awareness and attract new patients.
Uphold your good name by responding to raised concerns and finding ways to avoid such issues in the future. Taking these measures will increase your number of referrals. It will also make it easier to compete with insurance-based practices.
Learn How to Attract New Patients into Cash Practice with ChiroSpring
Using creative ways to bring in more patients will grow your facility. ChiroSpring has a digital solution to help you determine how to attract new patients into cash practice.
With this tool, you can create smart care plans to improve your services. Moreover, it’s easier to boost awareness about cash practices by demystifying aspects like billing.
ChiroSpring is an all-in-one practice management and EHR system built specifically for chiropractors to help them regain face-time with patients, spend less time on back-office tasks, maintain a limited staff, and save operational costs.
To see how ChiroSpring can help you simplify how you manage your practice, reach out to one of our specialists today!