How to Get More Patients for Your Chiropractic Practice

3 Minutes
October 23, 2023

Boost Your Practice's Online Visibility and Patient Reviews with ChiroSpring SEO

Getting more patients for your chiropractic practice is essential, but how do you achieve it in today’s digital world?  

Given that the majority of patients (77%) use search engines to find care, it’s essential to establish your presence online. Your digital footprint must be well-optimized so when people search for chiropractors, they find you first.  

Improving your practice’s online visibility might seem complicated, but it doesn't have to be. Here, we'll break down two of the most effective chiropractor SEO strategies for enhancing your online presence and attracting more patients.  

Why SEO for Chiropractors Matters  

Without a doubt, search engine optimization (SEO) is vital for your practice's digital marketing strategy and online presence. When people search for chiropractic care, you want to be the first name they see. A high search engine rank increases your online exposure and positions your practice as a leading choice. This ultimately funnels more prospective patients to your chiropractic website, increasing the chances for appointments and long-term relationships.  

Here’s an SEO basics checklist:  

  • Use keywords and search terms potential patients are likely to search for (e.g., "chiropractor near me," "back pain relief," "spinal adjustment")  
  • Create content and blog posts to engage website visitors (and share on social media to expand your reach)
  • List your practice in local business directories such as Google My Business
  • Earn backlinks from reputable sites to boost your site's credibility  
  • Collect positive reviews to build trust with new patients  

Of these SEO essentials, both your online listings and patient reviews are especially vital. Listings ensure your practice appear in Google search results, while reviews build credibility and trust. Together, they lay the groundwork for your overall local SEO strategy.

Make Your Listings Count  

When potential patients search for chiropractors in your area, you want to be at the top of local search results. That's why listings in local directories like Google My Business are crucial. With a Google Business Profile, you can showcase your services, location, and contact information, all in one spot.  

The key is to make sure your business’s details are up to date across all platforms (Google, Yelp, Bing, etc.). This will boost your Google ranking, making you more visible online.  

Having your information consistently updated builds authority and trust with search engines. So, not only does your practice become easier to find, but you also stand out among competitors.  

Get on the list
There’s always something new and happening on the ChiroSpring team. Get the latest insights, right to your inbox.

Turn Patient Reviews into New Appointments  

While being easily findable is important, it's your online reviews that seal the deal. In fact, 87% of patients choose their chiropractor based on reviews. To potential chiropractic patients, they’re proof that others have had a positive experience with your practice.  

That’s why it’s important to have a solid strategy for collecting and displaying reviews. To increase your quantity and quality of reviews, encourage satisfied patients to drop a line on the platforms you use. Make it easy for them by sending a follow-up email with a direct link to the review page.  

What’s more, you should feature these reviews on your website. Here’s why:  

  • It offers fresh, user-generated content that can improve your site's SEO.  
  • It builds trust by showing that real people have had positive experiences with your practice. For a visitor on your website, seeing multiple 5-star reviews could be the extra push they need to take action.  

And, of course, respond to reviews when appropriate. Expressing gratitude and addressing negative comments professionally shows you value what they have to say.  

Climb to the Top of Google with ChiroSpring SEO  

The digital landscape has changed the game for chiropractors. Now, a robust online strategy is essential for attracting new patients and building a successful practice. However, managing reviews and listings takes time—time you could either spend with patients or outside the office. With ChiroSpring SEO, the latest addition to GrowthHub Pro, you can simplify the process to save precious hours:  

  • You only have to enter your business details once. ChiroSpring SEO does the rest, updating your information across 150+ platforms.  
  • A centralized inbox consolidates reviews from various platforms. You can easily monitor comments, respond, and build your online reputation.  

In one platform, you can streamline your SEO efforts to enhance your online visibility and credibility. And with more time on your hands, you can prioritize what truly matters — patient care.  

If you're serious about growing your practice and optimizing your online presence, don't hesitate. Reach out today to explore what ChiroSpring can do for you.  


Ampifire. (2023, June 13). The Importance of Online Brand Visibility for Chiropractors. Digital Journal.  

Google My Business - Stand Out on Google with a Free Business Profile. (2019). Google.  

Gotch, N. (2023, January 2). SEO for Chiropractors: The Ultimate Guide for 2023. Gotch SEO.

Like what you read? Share it:
1140 E. Kimberly Rd. Suite 1A
Davenport, IA 52807

© Chirospring. All Rights Reserved.